PROTEST: Love of nature
In 1993, at the start of a decade marked by the rise of sports such as snowboarding, surfing and skateboarding, a group of enthusiastic snowboarders from the Netherlands embarked on a new adventure, founding the company PROTEST SPORTSWEAR.
Dubbed “alternative” and “extreme” at the time, these sports experienced exponential growth across the board, and together with the creation of events that attracted large audiences and considerable media coverage, there was a rapid and constant emergence of new athletes,who quickly gained recognition and exposure. Many brands were also quick to sponsor them.
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The company’s main objective was to create functional, attractive clothing at a reasonable and accessible price, and a brand with which most fans of these sports could identify — a kind of subculture,mostly consisting of generations called X and Y.
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The spirit reflected in the brand’s collections is inspired both by a love for nature and the possibilities that it offers to practice sports, and by music, art and urban culture.
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The brand offers pieces for all four seasons. In winter, it has a full collection of jackets, pants and accessories for skiing and snowboarding; in summer, it has a surf clothing collection, featuring swimwear, t-shirts, sweatshirts and shorts, and a cycling collection, including pieces suitable for road and gravel cycling; and in spring and fall, it offers a wide range of streetwear lines.
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Made by a team with international experience in fashion and sports, the designs combine fashion and technology. The team draws on new production techniques and technological advancements to come up with these designs: recycled and PFC-free fabrics, highly waterproof and breathable materials, materials that wash extremely well, and zippers, seams, inner linings and finishes that are carefully crafted to the finest detail.
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